{"id":2044,"date":"2026-04-30T17:39:20","date_gmt":"2026-04-30T17:39:20","guid":{"rendered":"https:\/\/bulbthings.com\/blog\/?p=2044"},"modified":"2026-05-01T13:17:01","modified_gmt":"2026-05-01T13:17:01","slug":"bulbthings-success-story-applus-automotive-maintenance-workflows","status":"publish","type":"post","link":"https:\/\/bulbthings.com\/blog\/bulbthings-success-story-applus-automotive-maintenance-workflows","title":{"rendered":"Success Story: Applus+ Automotive\/Besikta equipment management workflows"},"content":{"rendered":"<p data-path-to-node=\"3\"><b data-path-to-node=\"3\" data-index-in-node=\"0\"><a href=\"https:\/\/www.applus.com\/global\/en\/\">Applus+<\/a> Automotive<\/b> is a global leader in technical vehicle inspection services, operating in countries where periodic inspections are mandatory to ensure safety and environmental compliance. With a strong international presence, the group operates through local brands in Spain, Ireland, Denmark, Argentina, Chile, Andorra, Ecuador, Uruguay, Georgia, and Mexico.<\/p>\n<p data-path-to-node=\"4\">As part of its commitment to digital innovation, <b data-path-to-node=\"4\" data-index-in-node=\"49\">Besikta<\/b>\u2014one of <a href=\"https:\/\/besikta.se\/\">Sweden\u2019s largest vehicle inspection<\/a> companies with nearly <strong>200 centers<\/strong>\u2014is now part of the Applus+ Automotive family. Headquartered in Malm\u00f6, Besikta provides essential services including standard inspections for all vehicle types, registration inspections, and specialized safety checks.<\/p>\n<p data-path-to-node=\"5\"><b data-path-to-node=\"5\" data-index-in-node=\"0\">Besikta is the first company within the global Applus+ Automotive network to deploy the Bulbthings platform<\/b>, setting a new digital standard for the group\u2019s maintenance and calibration operations.<\/p>\n<p data-path-to-node=\"3\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2079\" src=\"https:\/\/blog.bulbthings.com\/wp-content\/uploads\/2026\/04\/Besikta-Bilprovning-Lund-Gunnesbo_ef32d3865fbbf9ed2c85eccf6613d20b-1.jpg\" alt=\"\" width=\"1000\" height=\"635\" srcset=\"https:\/\/blog.bulbthings.com\/wp-content\/uploads\/2026\/04\/Besikta-Bilprovning-Lund-Gunnesbo_ef32d3865fbbf9ed2c85eccf6613d20b-1.jpg 1000w, https:\/\/blog.bulbthings.com\/wp-content\/uploads\/2026\/04\/Besikta-Bilprovning-Lund-Gunnesbo_ef32d3865fbbf9ed2c85eccf6613d20b-1-300x191.jpg 300w, https:\/\/blog.bulbthings.com\/wp-content\/uploads\/2026\/04\/Besikta-Bilprovning-Lund-Gunnesbo_ef32d3865fbbf9ed2c85eccf6613d20b-1-768x488.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3 data-path-to-node=\"3\"><b data-path-to-node=\"3\" data-index-in-node=\"0\"><strong>[Bulbthings<\/strong>] Before partnering with the Bulbthings Team, what were the primary pain points of managing maintenance and calibrations using manual, paper-based systems?<\/b><\/h3>\n<p data-path-to-node=\"4\"><strong>[Magnus Moberg, Technical Director and Patrik Persson, Quality\/Environment\/Equipment manager]<\/strong> Before the partnership, maintenance and calibration processes relied heavily on manual, paper-based systems. Information was only available physically in binders at each station, making it impossible to track maintenance from a centralized perspective. Tracking calibration dates was time-consuming, and the risk of human error increased the likelihood of missed activities. Ultimately, the lack of visibility and automation led to inefficiencies, high administrative workloads, and a higher risk of non-compliance during audits.<\/p>\n<p data-path-to-node=\"4\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2080\" src=\"https:\/\/blog.bulbthings.com\/wp-content\/uploads\/2026\/04\/Besikta-Bilprovning-Lund-Gunnesbo_db9ff080a81dac564b98592931e76e89.jpg\" alt=\"\" width=\"1000\" height=\"450\" srcset=\"https:\/\/blog.bulbthings.com\/wp-content\/uploads\/2026\/04\/Besikta-Bilprovning-Lund-Gunnesbo_db9ff080a81dac564b98592931e76e89.jpg 1000w, https:\/\/blog.bulbthings.com\/wp-content\/uploads\/2026\/04\/Besikta-Bilprovning-Lund-Gunnesbo_db9ff080a81dac564b98592931e76e89-300x135.jpg 300w, https:\/\/blog.bulbthings.com\/wp-content\/uploads\/2026\/04\/Besikta-Bilprovning-Lund-Gunnesbo_db9ff080a81dac564b98592931e76e89-768x346.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3 data-path-to-node=\"5\"><b data-path-to-node=\"5\" data-index-in-node=\"0\">Which specific features of the new digital platform have had the biggest impact on daily operations?<\/b><\/h3>\n<p data-path-to-node=\"6\">The greatest impact has come from the centralized platform provided by the <a href=\"https:\/\/bulbthings.com\/\"><strong>Bulbthings<\/strong><\/a> Team, which combines <strong>asset tracking with automated workflows<\/strong>. Real-time monitoring has significantly improved visibility, allowing for immediate insights into asset status and history. This reduces downtime and prevents maintenance delays. Additionally, <strong>automated workflows have streamlined operations<\/strong> by triggering tasks and reminders, ensuring that documentation is handled consistently while minimizing manual administration.<\/p>\n<p data-path-to-node=\"6\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-2083\" src=\"https:\/\/blog.bulbthings.com\/wp-content\/uploads\/2026\/04\/1200x800px_webb_nyprofil_sep2424-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/blog.bulbthings.com\/wp-content\/uploads\/2026\/04\/1200x800px_webb_nyprofil_sep2424-1024x683.jpg 1024w, https:\/\/blog.bulbthings.com\/wp-content\/uploads\/2026\/04\/1200x800px_webb_nyprofil_sep2424-300x200.jpg 300w, https:\/\/blog.bulbthings.com\/wp-content\/uploads\/2026\/04\/1200x800px_webb_nyprofil_sep2424-768x512.jpg 768w, https:\/\/blog.bulbthings.com\/wp-content\/uploads\/2026\/04\/1200x800px_webb_nyprofil_sep2424.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3 data-path-to-node=\"7\"><b data-path-to-node=\"7\" data-index-in-node=\"0\">This was a complex, structured project over several months. How did the formal project management approach help ensure a smooth transition for the Swedish team?<\/b><\/h3>\n<p data-path-to-node=\"8\">We had access to Bulbthings standard features from day 1. The Bulbthings Team utilized predefined sprints where workflow customizations were delivered for testing, which was essential for a smooth implementation. A <strong>structured project management<\/strong> approach was critical to successfully navigating a project of this size and complexity, ensuring that all deliverables were met from start to finish.<\/p>\n<h3 data-path-to-node=\"9\"><b data-path-to-node=\"9\" data-index-in-node=\"0\">Since &#8220;going digital,&#8221; what measurable improvements have been seen in terms of data accuracy, compliance, or time saved on administrative tasks?<\/b><\/h3>\n<p data-path-to-node=\"10\">Since transitioning to the digital solution, <strong>data accuracy<\/strong> has improved through standardized, automated handling, and compliance has been strengthened through <strong>better traceability<\/strong>. The automation of scheduling by the Bulbthings Team has <strong>significantly reduced administrative work<\/strong>, saving valuable time for both the technical and quality teams.<\/p>\n<h3 data-path-to-node=\"11\"><b data-path-to-node=\"11\" data-index-in-node=\"0\">How does having a fully digitalized inventory and workforce assessment system position Applus+ for future growth or regulatory changes?<\/b><\/h3>\n<p data-path-to-node=\"12\">The system implemented by the Bulbthings Team provides Besikta\/Applus+ with better oversight and central control. This digital foundation makes it significantly easier to adapt to future growth and regulatory changes, ensuring continuous data accuracy and real-time monitoring of both internal and external requirements.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Applus+ Automotive is a global leader in technical vehicle inspection services, operating in countries where periodic inspections are mandatory to ensure safety and environmental compliance. With a strong international presence, the group operates through local brands in Spain, Ireland, Denmark, Argentina, Chile, Andorra, Ecuador, Uruguay, Georgia, and Mexico. As part of its commitment to digital [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bulbthings Succes Story: Applus+ Automotive deployment<\/title>\n<meta name=\"description\" content=\"Read how Applus+ Automative digitizes its maintenance and calibration workflows with Bulbthings equipment management software\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bulbthings.com\/blog\/bulbthings-success-story-applus-automotive-maintenance-workflows\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bulbthings Succes Story: Applus+ Automotive deployment\" \/>\n<meta property=\"og:description\" content=\"Read how Applus+ Automative digitizes its maintenance and calibration workflows with Bulbthings equipment management software\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bulbthings.com\/blog\/bulbthings-success-story-applus-automotive-maintenance-workflows\" \/>\n<meta property=\"og:site_name\" content=\"The Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-30T17:39:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-01T13:17:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.bulbthings.com\/wp-content\/uploads\/2026\/04\/Group-159-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1233\" \/>\n\t<meta property=\"og:image:height\" content=\"856\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marketing team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bulbthings.com\\\/blog\\\/bulbthings-success-story-applus-automotive-maintenance-workflows#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bulbthings.com\\\/blog\\\/bulbthings-success-story-applus-automotive-maintenance-workflows\"},\"author\":{\"name\":\"Marketing team\",\"@id\":\"https:\\\/\\\/bulbthings.com\\\/blog\\\/#\\\/schema\\\/person\\\/70645f5914cde4808a97617400043ae0\"},\"headline\":\"Success Story: Applus+ Automotive\\\/Besikta equipment management workflows\",\"datePublished\":\"2026-04-30T17:39:20+00:00\",\"dateModified\":\"2026-05-01T13:17:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bulbthings.com\\\/blog\\\/bulbthings-success-story-applus-automotive-maintenance-workflows\"},\"wordCount\":527,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/bulbthings.com\\\/blog\\\/bulbthings-success-story-applus-automotive-maintenance-workflows#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.bulbthings.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Group-159-2.png\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/bulbthings.com\\\/blog\\\/bulbthings-success-story-applus-automotive-maintenance-workflows#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bulbthings.com\\\/blog\\\/bulbthings-success-story-applus-automotive-maintenance-workflows\",\"url\":\"https:\\\/\\\/bulbthings.com\\\/blog\\\/bulbthings-success-story-applus-automotive-maintenance-workflows\",\"name\":\"Bulbthings Succes Story: Applus+ Automotive deployment\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bulbthings.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bulbthings.com\\\/blog\\\/bulbthings-success-story-applus-automotive-maintenance-workflows#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bulbthings.com\\\/blog\\\/bulbthings-success-story-applus-automotive-maintenance-workflows#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.bulbthings.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Group-159-2.png\",\"datePublished\":\"2026-04-30T17:39:20+00:00\",\"dateModified\":\"2026-05-01T13:17:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/bulbthings.com\\\/blog\\\/#\\\/schema\\\/person\\\/70645f5914cde4808a97617400043ae0\"},\"description\":\"Read how Applus+ Automative digitizes its maintenance and calibration workflows with Bulbthings equipment management software\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bulbthings.com\\\/blog\\\/bulbthings-success-story-applus-automotive-maintenance-workflows#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bulbthings.com\\\/blog\\\/bulbthings-success-story-applus-automotive-maintenance-workflows\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/bulbthings.com\\\/blog\\\/bulbthings-success-story-applus-automotive-maintenance-workflows#primaryimage\",\"url\":\"https:\\\/\\\/blog.bulbthings.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Group-159-2.png\",\"contentUrl\":\"https:\\\/\\\/blog.bulbthings.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Group-159-2.png\",\"width\":1233,\"height\":856},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bulbthings.com\\\/blog\\\/bulbthings-success-story-applus-automotive-maintenance-workflows#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.bulbthings.com\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Success Story: Applus+ Automotive\\\/Besikta equipment management workflows\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bulbthings.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/bulbthings.com\\\/blog\\\/\",\"name\":\"The Blog\",\"description\":\"Tips, Trends And Success Stories\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bulbthings.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bulbthings.com\\\/blog\\\/#\\\/schema\\\/person\\\/70645f5914cde4808a97617400043ae0\",\"name\":\"Marketing team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/73dab8c6dae75b80ac04bed9e70500525a7e57caa4f9f7c80b3c89ee4677755a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/73dab8c6dae75b80ac04bed9e70500525a7e57caa4f9f7c80b3c89ee4677755a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/73dab8c6dae75b80ac04bed9e70500525a7e57caa4f9f7c80b3c89ee4677755a?s=96&d=mm&r=g\",\"caption\":\"Marketing team\"},\"url\":\"https:\\\/\\\/bulbthings.com\\\/blog\\\/author\\\/leslie-depondbulbthings-com\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bulbthings Succes Story: Applus+ Automotive deployment","description":"Read how Applus+ Automative digitizes its maintenance and calibration workflows with Bulbthings equipment management software","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bulbthings.com\/blog\/bulbthings-success-story-applus-automotive-maintenance-workflows","og_locale":"en_GB","og_type":"article","og_title":"Bulbthings Succes Story: Applus+ Automotive deployment","og_description":"Read how Applus+ Automative digitizes its maintenance and calibration workflows with Bulbthings equipment management software","og_url":"https:\/\/bulbthings.com\/blog\/bulbthings-success-story-applus-automotive-maintenance-workflows","og_site_name":"The Blog","article_published_time":"2026-04-30T17:39:20+00:00","article_modified_time":"2026-05-01T13:17:01+00:00","og_image":[{"width":1233,"height":856,"url":"https:\/\/blog.bulbthings.com\/wp-content\/uploads\/2026\/04\/Group-159-2.png","type":"image\/png"}],"author":"Marketing team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marketing team","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bulbthings.com\/blog\/bulbthings-success-story-applus-automotive-maintenance-workflows#article","isPartOf":{"@id":"https:\/\/bulbthings.com\/blog\/bulbthings-success-story-applus-automotive-maintenance-workflows"},"author":{"name":"Marketing team","@id":"https:\/\/bulbthings.com\/blog\/#\/schema\/person\/70645f5914cde4808a97617400043ae0"},"headline":"Success Story: Applus+ Automotive\/Besikta equipment management workflows","datePublished":"2026-04-30T17:39:20+00:00","dateModified":"2026-05-01T13:17:01+00:00","mainEntityOfPage":{"@id":"https:\/\/bulbthings.com\/blog\/bulbthings-success-story-applus-automotive-maintenance-workflows"},"wordCount":527,"commentCount":0,"image":{"@id":"https:\/\/bulbthings.com\/blog\/bulbthings-success-story-applus-automotive-maintenance-workflows#primaryimage"},"thumbnailUrl":"https:\/\/blog.bulbthings.com\/wp-content\/uploads\/2026\/04\/Group-159-2.png","articleSection":["Uncategorized"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bulbthings.com\/blog\/bulbthings-success-story-applus-automotive-maintenance-workflows#respond"]}]},{"@type":"WebPage","@id":"https:\/\/bulbthings.com\/blog\/bulbthings-success-story-applus-automotive-maintenance-workflows","url":"https:\/\/bulbthings.com\/blog\/bulbthings-success-story-applus-automotive-maintenance-workflows","name":"Bulbthings Succes Story: Applus+ Automotive deployment","isPartOf":{"@id":"https:\/\/bulbthings.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bulbthings.com\/blog\/bulbthings-success-story-applus-automotive-maintenance-workflows#primaryimage"},"image":{"@id":"https:\/\/bulbthings.com\/blog\/bulbthings-success-story-applus-automotive-maintenance-workflows#primaryimage"},"thumbnailUrl":"https:\/\/blog.bulbthings.com\/wp-content\/uploads\/2026\/04\/Group-159-2.png","datePublished":"2026-04-30T17:39:20+00:00","dateModified":"2026-05-01T13:17:01+00:00","author":{"@id":"https:\/\/bulbthings.com\/blog\/#\/schema\/person\/70645f5914cde4808a97617400043ae0"},"description":"Read how Applus+ Automative digitizes its maintenance and calibration workflows with Bulbthings equipment management software","breadcrumb":{"@id":"https:\/\/bulbthings.com\/blog\/bulbthings-success-story-applus-automotive-maintenance-workflows#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bulbthings.com\/blog\/bulbthings-success-story-applus-automotive-maintenance-workflows"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/bulbthings.com\/blog\/bulbthings-success-story-applus-automotive-maintenance-workflows#primaryimage","url":"https:\/\/blog.bulbthings.com\/wp-content\/uploads\/2026\/04\/Group-159-2.png","contentUrl":"https:\/\/blog.bulbthings.com\/wp-content\/uploads\/2026\/04\/Group-159-2.png","width":1233,"height":856},{"@type":"BreadcrumbList","@id":"https:\/\/bulbthings.com\/blog\/bulbthings-success-story-applus-automotive-maintenance-workflows#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bulbthings.com\/blog"},{"@type":"ListItem","position":2,"name":"Success Story: Applus+ Automotive\/Besikta equipment management workflows"}]},{"@type":"WebSite","@id":"https:\/\/bulbthings.com\/blog\/#website","url":"https:\/\/bulbthings.com\/blog\/","name":"The Blog","description":"Tips, Trends And Success Stories","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bulbthings.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/bulbthings.com\/blog\/#\/schema\/person\/70645f5914cde4808a97617400043ae0","name":"Marketing team","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/73dab8c6dae75b80ac04bed9e70500525a7e57caa4f9f7c80b3c89ee4677755a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/73dab8c6dae75b80ac04bed9e70500525a7e57caa4f9f7c80b3c89ee4677755a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/73dab8c6dae75b80ac04bed9e70500525a7e57caa4f9f7c80b3c89ee4677755a?s=96&d=mm&r=g","caption":"Marketing team"},"url":"https:\/\/bulbthings.com\/blog\/author\/leslie-depondbulbthings-com"}]}},"_links":{"self":[{"href":"https:\/\/bulbthings.com\/blog\/wp-json\/wp\/v2\/posts\/2044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bulbthings.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bulbthings.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bulbthings.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bulbthings.com\/blog\/wp-json\/wp\/v2\/comments?post=2044"}],"version-history":[{"count":16,"href":"https:\/\/bulbthings.com\/blog\/wp-json\/wp\/v2\/posts\/2044\/revisions"}],"predecessor-version":[{"id":2116,"href":"https:\/\/bulbthings.com\/blog\/wp-json\/wp\/v2\/posts\/2044\/revisions\/2116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bulbthings.com\/blog\/wp-json\/wp\/v2\/media\/2105"}],"wp:attachment":[{"href":"https:\/\/bulbthings.com\/blog\/wp-json\/wp\/v2\/media?parent=2044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bulbthings.com\/blog\/wp-json\/wp\/v2\/categories?post=2044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bulbthings.com\/blog\/wp-json\/wp\/v2\/tags?post=2044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}